The Juice Factory is a premium fresh juice concept focused on preparing natural beverages from high-quality fruits. Its menu includes fresh orange, pineapple, avocado, and other juice options made to deliver both taste and freshness. In addition to juices, the shop also offers ice cream, slush, popcorn, and candy floss, creating a fun and diverse experience for customers. The ice cream is made from real fruits and positioned as a premium product, with distribution extending to selected restaurants. The brand complements the group’s food and lifestyle offering by providing both refreshing and indulgent options in a modern and vibrant setting. It is positioned around freshness, quality ingredients, and an uplifting customer experience.